Identities for events, studios and growing brands.
"Every choice adds up to one feeling."
Before anyone reads a word about what you do, they've already decided whether they trust you. That decision isn't made by the logo. It's made by the feeling created with what you present, and whether every choice is pulling in the same direction.
I work especially with events, where a brand has to do a lot of work in a short amount of time. Norwegian Open WCS is my own event. I built it from scratch and I still run it myself, and it has taught me more about what a brand identity actually does than any brief could.
People show up for what moves them. That starts long before the doors open.
I always start by deciding what a brand should feel like. A feeling isn't something you add at the end. It's the sum of many small decisions: the weight of a typeface, how much space is left empty, whether a colour is warm or cold. Most of them are invisible on their own. Together they decide whether something reads as careful or careless, expensive or cheap, worth showing up for or easy to scroll past.
+ Print — posters, banners, flyers and similar campaign material. Added to any package and built around the project.
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